In the Age of Standardization, How Can a Tablet Be Different?

In Goldman Sachs’ recent market release “The disruptive nature of tablet computing: A comprehensive analysis of the winners and losers in global TMT and Retail” (April 18, 2011), they very rightly point out the lack of differentiation amongst non-iPad tablets.    Specifically, they claim “We see very little differentiation between the hardware specifications of non-Apple […]

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Don’t Miss CTO Tim Saxe

Greetings.  If you are located near San Jose, I would encourage you to join myself and QuickLogic’s CTO, Tim Saxe, at the inaugural Linley Tech Mobile Conference on Wednesday, April 20th.  Tim’s going to be speaking about “Optimizing Battery Life and Sideloading Performance with USB Tunneling.”  I’ve seen the presentation, and it’s full of extremely […]

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Why Are DPO’s Power Savings Variable by System Design?

One question I frequently get from potential customers is why QuickLogic’s DPO CSSP-based technology ‘will extend your battery life an average of 20-25%’, rather than ‘will extend your battery life 25%’.  The difference, of course, is that we state an average savings rather than define a specific savings. There are a few reasons for this, […]

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Ask the CEO, Questions Answered

Hello, and welcome to the first of hopefully many ‘Ask the CEO’ sessions here on QuickLogic’s HotSpots Blog.  I appreciate the time that our readers took to send in questions, and hope that you find this exercise worthwhile.  Now, to the questions: Q: How do we know VEE/DPO is used in a Phone/Tablet?  Is there […]

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So, Really…What is a CSSP?

Starting off, CSSP equals Customer Specific Standard Product.  QuickLogic introduced the CSSP concept to the market back in 2007, and our efforts are paying off, as shown by the growth of this technology (we reported a 93% increase in new product sales in our last earning call). But what exactly is a CSSP, and what […]

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Honeycomb Cometh…

Google’s demonstration last week of its Android 3.0 OS (Honeycomb, for those ‘in the know’) has been widely hailed as the first real shot across the massive battleship that is iPad/iOS.  Naval references aside, the combination of support for larger display sizes along with graphics and interfaces designed specifically for those larger displays is exactly […]

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QuickLogic’s MDDO

Greetings! The latest QuickLogic press release detailing our new MDDO (Mobile Device Display Optimizer) software for Android just crossed the wire.   I wanted to take a couple of seconds to explain what MDDO does in a little more detail. A bit of background: the Android mobile OS communicates with on-board devices (Bluetooth, displays, cameras, etc…) in standard […]

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This Just In, From CES

CES 2011 for QuickLogic has been extremely successful so far, and we’re not done yet.  VEE and DPO continue to be a very compelling story, and the new ArcticLink II CX CSSP platform is driving a ton of interest in the applications of QuickLogic’s side loading and secure data management technologies. And yes…we are showing the […]

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As CES Approaches…

For most, the new year brings promises of (rarely-kept) resolutions and hangovers.  For us folks in the consumer electronics industry, it means we need to start packing our bags for the annual trek to Las Vegas for the 2011 Consumer Electronics Show.   This year being no exception, the usual gang from QuickLogic will be at […]

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Android Auto-Brightness: How to Improve this Typically Poorly Implemented, But Important Feature

Recently, a very good article by Dr. Raymond Soneira of DisplayMate Technologies caught our attention.  Being in the display optimization business with our VEE technology in QuickLogic CSSPs, we investigated the claims of Dr. Soneira, and fully agree with him.  To further the point, QuickLogic has recently released an NDA-only white paper on the Auto Brightness algorithm in the […]

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