A few customers/investors have asked me lately why the Kindle is so readable in sunlight, and how this affects the positioning of VEE and DPO. So, while this is likely more of a review for most, please bear with me… The Kindle uses a monochrome display technology called e-ink. E-ink displays are aptly-named; like normal […]
Tag: Custom Specific Standard Product
In the Age of Standardization, How Can a Tablet Be Different?
In Goldman Sachs’ recent market release “The disruptive nature of tablet computing: A comprehensive analysis of the winners and losers in global TMT and Retail” (April 18, 2011), they very rightly point out the lack of differentiation amongst non-iPad tablets. Specifically, they claim “We see very little differentiation between the hardware specifications of non-Apple […]
Don’t Miss CTO Tim Saxe
Greetings. If you are located near San Jose, I would encourage you to join myself and QuickLogic’s CTO, Tim Saxe, at the inaugural Linley Tech Mobile Conference on Wednesday, April 20th. Tim’s going to be speaking about “Optimizing Battery Life and Sideloading Performance with USB Tunneling.” I’ve seen the presentation, and it’s full of extremely […]
Why Are DPO’s Power Savings Variable by System Design?
One question I frequently get from potential customers is why QuickLogic’s DPO CSSP-based technology ‘will extend your battery life an average of 20-25%’, rather than ‘will extend your battery life 25%’. The difference, of course, is that we state an average savings rather than define a specific savings. There are a few reasons for this, […]
Display Size and Smartphone Sales: A Continuing Trend?
It’s readily apparent to anyone that follows the smartphone market that display size has become a key selling factor. To demonstrate this, I randomly looked at a few websites and printed advertisements from both carriers and device OEM’s, and sure enough the first specification I saw (after OS) was the aforementioned display size. A larger […]
On Pico Projectors, and Why VEE Can Really Make a Difference
To elaborate on our Pico Projector press release of last week… The value proposition that VEE brings to smartphone and tablet displays is the same as in pico projectors: increase viewability. As with on-board displays, VEE optimizes the viewing experience for viewing conditions: that is, source data and ambient light viewing conditions are examined in […]
Ask the CEO, Questions Answered
Hello, and welcome to the first of hopefully many ‘Ask the CEO’ sessions here on QuickLogic’s HotSpots Blog. I appreciate the time that our readers took to send in questions, and hope that you find this exercise worthwhile. Now, to the questions: Q: How do we know VEE/DPO is used in a Phone/Tablet? Is there […]
So, Really…What is a CSSP?
Starting off, CSSP equals Customer Specific Standard Product. QuickLogic introduced the CSSP concept to the market back in 2007, and our efforts are paying off, as shown by the growth of this technology (we reported a 93% increase in new product sales in our last earning call). But what exactly is a CSSP, and what […]
Honeycomb Cometh…
Google’s demonstration last week of its Android 3.0 OS (Honeycomb, for those ‘in the know’) has been widely hailed as the first real shot across the massive battleship that is iPad/iOS. Naval references aside, the combination of support for larger display sizes along with graphics and interfaces designed specifically for those larger displays is exactly […]
QuickLogic’s MDDO
Greetings! The latest QuickLogic press release detailing our new MDDO (Mobile Device Display Optimizer) software for Android just crossed the wire. I wanted to take a couple of seconds to explain what MDDO does in a little more detail. A bit of background: the Android mobile OS communicates with on-board devices (Bluetooth, displays, cameras, etc…) in standard […]
