One question I frequently get from potential customers is why QuickLogic’s DPO CSSP-based technology ‘will extend your battery life an average of 20-25%’, rather than ‘will extend your battery life 25%’. The difference, of course, is that we state an average savings rather than define a specific savings. There are a few reasons for this, […]
Tag: viewability
Display Size and Smartphone Sales: A Continuing Trend?
It’s readily apparent to anyone that follows the smartphone market that display size has become a key selling factor. To demonstrate this, I randomly looked at a few websites and printed advertisements from both carriers and device OEM’s, and sure enough the first specification I saw (after OS) was the aforementioned display size. A larger […]
On Pico Projectors, and Why VEE Can Really Make a Difference
To elaborate on our Pico Projector press release of last week… The value proposition that VEE brings to smartphone and tablet displays is the same as in pico projectors: increase viewability. As with on-board displays, VEE optimizes the viewing experience for viewing conditions: that is, source data and ambient light viewing conditions are examined in […]
So, Really…What is a CSSP?
Starting off, CSSP equals Customer Specific Standard Product. QuickLogic introduced the CSSP concept to the market back in 2007, and our efforts are paying off, as shown by the growth of this technology (we reported a 93% increase in new product sales in our last earning call). But what exactly is a CSSP, and what […]
Honeycomb Cometh…
Google’s demonstration last week of its Android 3.0 OS (Honeycomb, for those ‘in the know’) has been widely hailed as the first real shot across the massive battleship that is iPad/iOS. Naval references aside, the combination of support for larger display sizes along with graphics and interfaces designed specifically for those larger displays is exactly […]
QuickLogic’s MDDO
Greetings! The latest QuickLogic press release detailing our new MDDO (Mobile Device Display Optimizer) software for Android just crossed the wire. I wanted to take a couple of seconds to explain what MDDO does in a little more detail. A bit of background: the Android mobile OS communicates with on-board devices (Bluetooth, displays, cameras, etc…) in standard […]
This Just In, From CES
CES 2011 for QuickLogic has been extremely successful so far, and we’re not done yet. VEE and DPO continue to be a very compelling story, and the new ArcticLink II CX CSSP platform is driving a ton of interest in the applications of QuickLogic’s side loading and secure data management technologies. And yes…we are showing the […]
As CES Approaches…
For most, the new year brings promises of (rarely-kept) resolutions and hangovers. For us folks in the consumer electronics industry, it means we need to start packing our bags for the annual trek to Las Vegas for the 2011 Consumer Electronics Show. This year being no exception, the usual gang from QuickLogic will be at […]
Android Auto-Brightness: How to Improve this Typically Poorly Implemented, But Important Feature
Recently, a very good article by Dr. Raymond Soneira of DisplayMate Technologies caught our attention. Being in the display optimization business with our VEE technology in QuickLogic CSSPs, we investigated the claims of Dr. Soneira, and fully agree with him. To further the point, QuickLogic has recently released an NDA-only white paper on the Auto Brightness algorithm in the […]
We’re Not the Only Ones
QuickLogic continues to evangelize our VEE technology for display restoration and enhancement, particularly in less-than-optimum viewing conditions like direct sunlight. Followers of QuickLogic, readers of quicklogic.com, and listeners of our investor calls can all attest to this. It’s nice to know we are not the only ones doing this. http://www.oled-display.net/super-amoled-vs-amoled-vs-lcd-in-direct-sunlight http://www.youtube.com/watch?v=rIrvamOXqxs http://www.allaboutsymbian.com/features/item/Sun_sun_sun_And_I_cant_see_a_thing_on_my_phone.php Additionally, the recently-announced Google […]
