I am the Myth-Debunker

I’ve spent the better part of the last 12 years in the imaging and display world.  In that whole time, one thing that is constantly misunderstood and debated is how exactly to measure quality of cameras and displays, and further how to cut through marketing-speak. Myth 1: “HD-quality” “HD-Quality” is a marketing tool, plain and […]

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On Certivox

The latest water cooler topic here at QuickLogic, and certainly around the ‘virtual’ water cooler of the QuickLogic investor sites, has been CertiVox (judging by the good number of questions related to it in our ‘Ask the CEO’ blog). So, here is some information on the company, and why it makes sense for us to […]

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Ask the CEO Q1 2012, Asked and Answered

Hello, and thanks for all the questions to our regular ‘Ask the CEO’ blog.  Now, onto the answers… Q: Is MHL in QuickLogic’s product plans, as it appears to be the only standard not supported by QuickLogic today?  (shortened for brevity) A: MHL is an impressive technology as it allows HDMI audio and video over […]

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On ‘Winning Customer Experiences’

One of QuickLogic’s core beliefs is that we must deliver winning customer experiences for all of our clients.  This is paramount, no matter how good our technology is, or how compelling our engagement model may be.  There is competition out there.  Without a world class experience, QuickLogic’s customers are a lot more apt to explore […]

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On BCC…

Sorry for being late with this blog, especially for those interested and keeping track… We announced BCC, or Background Color Compensator, last week.  This technology enables OEMs of pico projectors to design in an automatic compensation for other-than-white backgrounds. So the obvious question is: “Is this important?”  We believe so, and here’s why: Standard projectors […]

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How VEE Affects the Effective Lumens on Pico Projectors

Many people have asked us how exactly VEE works on Pico Projectors.  A little more information is contained in the video below, also available on our YouTube channel. The shortened version: Brightness does not necessarily equal viewability Increased projector lumens means more power consumption, and in most cases a larger, more costly subsystem VEE uses […]

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Video Usage on Tablets, and a Few Other Data Points…

http://techcrunch.com/2011/11/12/people-now-watch-videos-nearly-30-percent-longer-on-tablets-than-desktops/ The story above isn’t anything new…at almost 3 months old, it’s dinosaur-esq in the consumer market.  However, it does illustrate the use case of video’s on tablets, which by extension can be extrapolated to increase the need for technologies like VEE HD+ and DPO HD+. There are also a lot of interesting statistics about […]

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