So, the news is out of our next smartphone, the Kyocera DIGNO. We are extremely excited about working with Kyocera, and having seen this phone during the development and integration process, I definitely would recommend it for any of our Japanese readers. The screen is gorgeous – the OLED ‘Luminous Display’ is a thing of beauty, especially with VEE working.
Will it hit US shores? Currently, the DIGNO is destined only for KDDI in Japan. We would hope they can/will sell it elsewhere, but we have no knowledge of their plans on that.
Is this the result of a reference design? We’ve never made public the name of the specific reference design partner we’ve spoken about lately, but you can wait for our earnings call for more information on this…
Good news for us as we head into the final stretch of 2011.
4 thoughts on “On Kyocera”
Im still unable to wrap my arms around this company. It was nice to hear the latest news but am wondering if VEE makes so much of a difference in user experience then why does it seem that its a battle to get these companies to bite. And when they do bite its only on a select phone and not all. Thks
Thanks for the comment. VEE and DPO are different technologies; the approach they take to optimizing displays and reducing power is wholly different from other technologies, and because of that, there is always a certain amount of healthy skepticism that an OEM may have as to how it works, it’s approach, it’s manufacturability, etc… Their concerns can be any or all of those, or even other things. We believe we are getting over that skepticism through the introduction of our now second smartphone (on an OLED display), coupled with the BenQ tablet launched earlier. Our proof is in the pudding now, so to say; and as others have pointed out in other forums, being able to now show multiple examples of production products using VEE from manufacturers in multiple geographies lends a lot of credence to VEE and DPO’s benefits. As we’ve previously mentioned as well, OEM decisions to use VEE/DPO can also hinge on whether the particular architecture of the device is conducive to VEE (VX2 is RGB to RGB, VX4 is MDDI to RGB).
A final comment; as a company, we are a lot bigger than just VEE. Certainly, something like a EBI2 to SDIO solution may not be as sexy as a extending the battery life of a tablet 41%, or making a smart phone’s display much more viewable. Notwithstanding, our connectivity line of products for data cards, mobile devices, and mobile enterprise (featuring the CX) is a very strong portion of our business today and certainly is going forward.
Paul: The Kyrocera problem is troubling to investors although it may not be a big issue. Andy Pease said that the engineers at Kyrocera and Quicklogic are working on a fix that possibly could be addressed through a wireless update (but he stated that he was “making no promises” on that). How do you plan to convey to the public progress (and resolution) on that problem? Thanks, Steve
Thanks for the comment. Right now, we can’t comment on anything Kyocera-related past what was said on the earnings call. Also to note from the call: this does not effect our shipment or revenue plans.