Greetings. If you are located near San Jose, I would encourage you to join myself and QuickLogic’s CTO, Tim Saxe, at the inaugural Linley Tech Mobile Conference on Wednesday, April 20th. Tim’s going to be speaking about “Optimizing Battery Life and Sideloading Performance with USB Tunneling.” I’ve seen the presentation, and it’s full of extremely interesting information that is very valuable to system engineers concerned with alternative methods to data transfer. For those not able to be there in person, the presentation will be posted after the fact at QuickLogic.com
Additionally, QuickLogic will have a demo table at the Tuesday afternoon session. One note on that is we will showing VEE and DPO hacked into a consumer device; one that is quite familiar to most people, and one that people won’t believe can be made better. We’ll make you a believer too…
More information can be found at http://shop.quicklogic.com/quicklogic-cto-to-present-at-inaugural-linley-tech-mobile-conference/
Thanks Paul.
No problem, and thanks for reading
Paul- I assume you have shown Apple the hacked-into IPAD running VEE. And yet, at least to my knowledge–feel free to correct me if I am wrong–Apple is not using VEE. What is their objection? Is there anything you can share on that front: why an OEM at this point would forgo the benefits of VEE/DPO?
Thanks,
Brian
Hey Brian,
Unfortunately I can’t go into specifics on engagements with any OEM/ODM that we haven’t publicly announced. I certainly wish I could, but we are bound by confidentiality in every engagement; successful, in-process, or not successful.
I can say that there are a lot of great technologies out there, and not all those technologies are used by every single OEM (I, for one, think laser keyboards are a boat every OEM has missed). A technology like VEE may not be used because the OEM may feel like they have something already in-house that is ‘good enough’, or simply feel that the problems that VEE and DPO solve aren’t high enough on the list to be solved. We certainly disagree that sunlight viewability and battery life aren’t huge issues on handheld devices. I can absolutely prove that VEE is better than any other display enhancement technology available for the smartphone/tablet market (such as CABC), and I can prove that DPO will save 25% average battery life.
The good news on this front is that the advantages of VEE and DPO become greater as display size and resolution increase.
Paul
The page you referenced with the demo was not found. Can you please re-post that demo? Thanks!
http://shop.quicklogic.com/visual-enhancement-engine-vee-demo-clip-downloads/
Never mind. I just realized clicking on the url in your comment included the right parens, so that polluted the link. I removed the right parens and can see the demos now. Thanks.
Good to know you were able to download. Thanks for reading!
-Paul
Hello,
Can you give some examples of what you consider as a Tier1, Tier2 smart phone manufacturers?.
Hello Jeff,
Tier 1’s would be Apple, HTC, Samsung, RIM, Nokia, and Motorola. I would deem Tier 2 smartphone makers as any OEM with presence in multiple distinct geographies with sizable sales, which would likely be defined as companies 6 thru 12 in worldwide smartphone market share reports.
Is your list of Tier 1/Tier 2 same for Tablet manufacturers?.
I would argue its too early in the tablet form factor to exactly determine who is going to be a Tier 1 versus Tier 2. Right now, the obvious choices for Tier 1 would be Apple, Motorola, and Samsung. However, 6-12 months from now, that may be different. Why? The next few months will see a huge amount of tablet introductions, mostly due to the widespread release of Android 3.0. I also believe that PC OEMs like HP, Dell, Acer, and Toshiba aren’t going to let their portable computing market share erode without putting up a huge fight. Regardless of who and how, the next year of tablets is going to be VERY interesting….can any OEM surpass Apple’s market share? Will Android overtake over iOS? How will WebOS fare? Will Microsoft release a tablet-specific WindowsMobile? What new entrants will make a smash? Again, it’s going to be very interesting.
I published a subsequent blog to this one addressing the ability of OEMs to differentiate tablets…if you haven’t read it, http://quicklogic.wpengine.com/display/in-the-age-of-standardization-how-can-a-tablet-be-different/
thanks for reading!