As Andy Pease mentioned in our Q3 2012 earnings call just now, QuickLogic has formally announced the ArcticLink III BX family of devices for display bridging applications.
As a bit of background, which is familiar to those who attended the call, a customer decision to use a display bridge device is made very early in the design cycle, whereas the decision to adopt new technologies (such as VEE and DPO) occurs later in the design cycle and involves different functions within our customers’ organizations. The BX provides the customer the unique value proposition of solving their ‘must have’ requirement of the bridge, while also getting additional time to evaluate the benefits of VEE and DPO, all with no upfront risk. With 11 different variants, we are offering customers the opportunity to choose the best pure display bridge for their application, with an easy path towards upgrade to a VX device.
If and when the customer makes the decision to switch from a BX to a VX device, the effort required to make the change is minimal. And, of course, our top priority is to convert every BX opportunity into a VX win.
6 thoughts on “On the BX….”
well, looks great and sounds good. I am so very curious about the q4 guidance and i would like to know more about your customer. Is the company about to make huge profits with the innovative products ?
Simon, my apologies, but I cannot say anything relative to our Q4 guidance above and beyond what was said on our earnings call. -Paul
Paul, is it possible to let QUIK investors know the reason for the secondary offerings months ago. I was hoping the $$$ was to gain the confidence of large customer. It appears now to investors that the $$$ was to keep QUIK afloat. Looking for clarity here . Thanks
Here’s the information on the financing that was included in our press release at the time we did the offering: “The Company intends to use the net proceeds from this offering for working capital and other general corporate purposes. The Company may also use a portion of the net proceeds for licensing or acquiring intellectual property or technologies to incorporate in our products, capital expenditures, to fund possible investments in and acquisitions of complementary businesses, partnerships, minority investments or to repay debts.”
As a small company, it is important that we make sure we’re always viewed as a viable supplier to our customers and that we maintain flexibility on our balance sheet to pursue the appropriate partnerships and intellectual property necessary for our business. Given the market, we thought the timing was appropriate to raise money to make sure we can fully support our business plan.
so, ok, what I would like to know is as follows: in a former interview someone asked for informations about your new customer. The answer was that you can not giva any information before the product release. The product was said to be released in early or maybe mid october. So “the product” is released know, but I still do not know what you were talking about neither i know the product that had it?s recent release nor do I know about the mysterious customer that is related to that product. Can you help me with this ?
Thanks for the additional comments, and thanks for reading our blog.
I’ll start with a general statement–we are very restricted about what we can and cannot say about our customers in the vast majority of our engagements. We’ve talked about this in the past, notably in a blog at
So, to get into your question: typical NDA’s do not allow us to say anything specific, including naming of the customer or the product we are in. When we are allowed to name a customer (e.g. Platform Development, Pantech, Kyocera), we are always highly appreciative of it. However, many customers are not interested/open to being named, for a variety of reasons, whether it be supply chain privacy, competitive advantage, or others. Sometimes customers initially are open to publicity and then change their minds later, and sometimes the reverse happens. We respect the decision they make, whatever the reasons behind it are and whenever the decision is made.
We will continue to be as transparent as possible related to our customers and business as a whole, but will always err on the side of caution when NDA’s and customer privacy issues exist.