As Andy Pease mentioned in our Q3 2012 earnings call just now, QuickLogic has formally announced the ArcticLink III BX family of devices for display bridging applications.
As a bit of background, which is familiar to those who attended the call, a customer decision to use a display bridge device is made very early in the design cycle, whereas the decision to adopt new technologies (such as VEE and DPO) occurs later in the design cycle and involves different functions within our customers’ organizations. The BX provides the customer the unique value proposition of solving their ‘must have’ requirement of the bridge, while also getting additional time to evaluate the benefits of VEE and DPO, all with no upfront risk. With 11 different variants, we are offering customers the opportunity to choose the best pure display bridge for their application, with an easy path towards upgrade to a VX device.
If and when the customer makes the decision to switch from a BX to a VX device, the effort required to make the change is minimal. And, of course, our top priority is to convert every BX opportunity into a VX win.