I would like to thank everyone who submitted their questions and for reading about us here at QuickLogic HotSpots. On to the questions…
Q: Was QuickLogic late to get into the mobile picture?
A: I think the answer depends on how you define ‘mobile picture’. Certainly, our introduction in 2007 of the CSSP model and subsequent platforms happened after the initial explosive growth in mobile phones (1998-2005). However, the type of technologies we offer (VEE, DPO, sideloading, connectivity) are more appropriate for higher-end products like smartphones and tablets. With smartphones exploding over the last 24 months, and tablets over the last 12, I would say that we have introduced the right technology, with the right approach, at the right time.
Q: Are there any new innovations to add to the product field?
A: Certainly – our CX platform provides our customers additional solutions to improve user experience and performance of smartphones, tablets, data cards, secure data cards, mobile enterprise, and other applications. Features such as sideloading, security measures such as AES/CPRM & CPXM, and support for latest SDXC and eMMC 4.4 memories are enabled through the CX. We’ll be talking a whole lot more about the CX in the coming weeks and months. Stay tuned for that.
Additionally, we believe our RGB-split technology addresses a growing need, especially in Japan, for display splitting solutions in the ‘foldable’ tablet and smartphone market segment. And finally…don’t assume we’re done with VEE development. Not by a long shot…
Q: Is QuickLogic’s recent emphasis on the CX an indication of de-emphasizing VEE?
A: Absolutely NOT. QuickLogic has and continues to invest significant amount of R&D and marketing efforts into VEE. The introduction of the CX platform offers QuickLogic the ability to place its products into additional applications, and in no way should our introduction of the CX be inferred as anything other than a desire to broaden our product breadth in our target markets. We consider the VX (VEE & DPO) and CX platforms to be a very formidable 1-2 punch.
4 thoughts on “Ask the CEO, Summer 2011 Edition”
Is your goal of $25 mil per quarter still valid?. Do you have this number adusted based on recent VEE changes?. Is it $10mil or $100mil now?.
Regarding a target—our target is to grow the company’s revenue and profitability in a sustainable manner through products that address user experience in the handheld device market.
I am not quite sure what VEE changes you are referring to. If you are referring to the recent loss of a tablet design opportunity from our Q1’11 earnings call—a single tablet loss in no way changes the fact that VEE is a viable, exciting technology that offers great advantages for OEMs and end users. Our VEE promotional activity is just as active as ever, we continue to invest heavily into VEE R&D, and we continue to see strong interest from OEMs, ODMs, and system designers.
Simply put, we can’t, and will not “take our ball and go home” when a single OEM makes a price versus performance decision.
Andy, as a long time shareholder and a faiirly large one, i have two questions. 1) at some point i would like to visit the company and better understand current products and those in the pipeline and 2) given the pulse of the markets for your key product offerings, how would you rate the interest level compared to six months ago and is your vision for the 2nd half of 2011 still optimistic. Regards, Jim
Thanks for the inquiry. Andy is out of the office at the moment, so there will be a delay in him answering your questions.
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