I would like to thank everyone who submitted their questions and for reading about us here at QuickLogic HotSpots. On to the questions…
Q: Was QuickLogic late to get into the mobile picture?
A: I think the answer depends on how you define ‘mobile picture’. Certainly, our introduction in 2007 of the CSSP model and subsequent platforms happened after the initial explosive growth in mobile phones (1998-2005). However, the type of technologies we offer (VEE, DPO, sideloading, connectivity) are more appropriate for higher-end products like smartphones and tablets. With smartphones exploding over the last 24 months, and tablets over the last 12, I would say that we have introduced the right technology, with the right approach, at the right time.
Q: Are there any new innovations to add to the product field?
A: Certainly – our CX platform provides our customers additional solutions to improve user experience and performance of smartphones, tablets, data cards, secure data cards, mobile enterprise, and other applications. Features such as sideloading, security measures such as AES/CPRM & CPXM, and support for latest SDXC and eMMC 4.4 memories are enabled through the CX. We’ll be talking a whole lot more about the CX in the coming weeks and months. Stay tuned for that.
Additionally, we believe our RGB-split technology addresses a growing need, especially in Japan, for display splitting solutions in the ‘foldable’ tablet and smartphone market segment. And finally…don’t assume we’re done with VEE development. Not by a long shot…
Q: Is QuickLogic’s recent emphasis on the CX an indication of de-emphasizing VEE?
A: Absolutely NOT. QuickLogic has and continues to invest significant amount of R&D and marketing efforts into VEE. The introduction of the CX platform offers QuickLogic the ability to place its products into additional applications, and in no way should our introduction of the CX be inferred as anything other than a desire to broaden our product breadth in our target markets. We consider the VX (VEE & DPO) and CX platforms to be a very formidable 1-2 punch.