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We’re Not the Only Ones

Posted on December 14, 2010 by Tim Saxe

QuickLogic continues to evangelize our VEE technology for display restoration and enhancement, particularly in less-than-optimum viewing conditions like direct sunlight.  Followers of QuickLogic, readers of quicklogic.com, and listeners of our investor calls can all attest to this.

It’s nice to know we are not the only ones doing this.

http://www.oled-display.net/super-amoled-vs-amoled-vs-lcd-in-direct-sunlight

http://www.youtube.com/watch?v=rIrvamOXqxs

http://www.allaboutsymbian.com/features/item/Sun_sun_sun_And_I_cant_see_a_thing_on_my_phone.php

Additionally, the recently-announced Google Nexus X smartphone from Samsung has a curved glass display designed specifically to help with sunlight viewability.  As the phone hasn’t released yet, I can’t give a definite answer to how it performs (at least not yet—check back a few weeks after it’s released, where we hope to put together a comparison of this phone versus others, as well as simulating VEE performance on it).

It’s good to know that OEM’s and users are finally recognizing that display viewability is an issue that greatly affects the user experience of smartphones and tablets.  Rather than have to go through the process of creating custom displays with bowed glass, doesn’t it make more sense to use a production-qualified chip like a QuickLogic CSSP?  Comments welcomed…

and PS…our display enhancement technology also lowers system power consumption by as much as 36%.   Sunlight viewability and power savings in a single package…this continues to sound like a winner to me!

Posted in QuickLogicTagged Android, ArcticLink II VX, Auto Brightness, Backlight Control, CSSP, Custom Specific Standard Product, Display, Display Power Optimizer, Display Viewability, DPO, Google Nexus X, LCD, oled, Paul Karazuba, QuickLogic, smartphone, sunlight, sunlight viewability, tablet, VEE, viewability, visual enhancement engine

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